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Shrub

Beautyberry

Callicarpa bodinieri

Beautyberry (Callicarpa bodinieri) is a shrub. Light: full sun, part shade. Hardy down to -23 °C. Drought tolerance: medium. Non-toxic to children. Sold in local shops from about HUF 2,600.

Illustration of Beautyberry
An illustration of the typical shape of the mature plant, not a photo.

What it's good for, and what it isn't

Beautyberry is grown not for its small lilac summer flowers but for the clusters of glossy violet berries that appear in autumn and stay on the bare stems after leaf fall, into early winter. It wants a warm, sunny, sheltered spot and moist but well-drained soil; in shade it gets leggy and berries poorly. A single shrub does set fruit, but two or three planted together cross-pollinate and berry far more heavily.

Watch out for
In Central Europe the stems can die back in hard winters (below roughly -23 °C, earlier in exposed sites). This is rarely fatal: it flowers on the current year's growth, so after being cut back in spring it still berries the same year. It is seldom troubled by disease; leaf spot and stem diseases may occur occasionally.

Key facts

Light
Full sun, Part shade
Water need
Medium
Care
Low
Size after 10 years
2 m × 1.7 m
Hardiness
down to -23 °C
Foliage
Deciduous
Flowering
June–August, purple, pink
Group Shrub
Light Full sun, Part shade
Size after 10 years 2 m × 1.7 m
Ultimate size 1.5–3 m × 1.2–2.4 m
Hardiness down to -23 °C (USDA 6, RHS H7)
Soil Average garden soil, Clay, Sandy
Foliage Deciduous
Flowering June–August, purple, pink
Water need Medium
Drought tolerance Medium
Maintenance Low
Root aggressiveness Low
Suckering no
Spreading Low
Distance from buildings at least 1.5 m
Distance from paving at least 0.5 m
Litter not typical
Planting distance 150 cm
For dogs Non-toxic (uncertain)
For cats Non-toxic (uncertain)
For children Non-toxic
Typical price from about HUF 2,600

Toxicity data is for information only. If your pet or child has eaten a plant, contact a vet or a doctor.

Sizes and prices available

The same plant is sold as a small pot and as a specimen several metres tall, and the price follows. Prices are rounded and for guidance only.

Size
Typical price
20-30 cm approx. HUF 3,800
size not stated approx. HUF 2,600 – HUF 28,000

Frequently asked questions

Data updated: October 8, 2026 · How our data is made

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